Please see the attached document (case study) to answer the following questions.

 

For this case, we’re looking at practical applications of data analytics and digital marketing. Since this is a direction most marketers are going towards, it makes sense to have a case that focuses specifically on this. 

 

QUESTION: What error(s) caused channel conflict between manufacturers and dealers in the auto industry? How was this reflected in the attitudes of GM and its dealers towards the digital program?

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